Its it frustrating when your prospect doesn’t see what you see when you are trying to show them your opportunity ?
In today’s blog I talk about why most people aren’t excited to hear more about your home business opportunity.
Everybody’s so pumped up about their opportunity and what they do. You always think to yourself, “I wish other people could see what I see, recruiting and growing my business would be easy.”
Now the issue is with that and one thing I’ve noticed a lot of what people do online, is they focus far too much on….
stats, and facts, and figures about their particular company.
Things like, “My Company’s been around for 40 years. All our products are made with the best ingredients from the greatest places. Our secret ingredient came as a result of a 500 mile walk across the desert blah blah”
The reality of all this is, that your prospect doesn’t really care.
If they cared how old your company was, they would probably ask you.
If they cared what was in your products, they would ask you.
If they cared about the little nooks and crannies about your business, little facts and figures, they would probably ask you. I find too many people talking about the things that your prospect isn’t really interested in.
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Now there’s a great analogy … “People don’t buy a drill because they want a drill they actually buy a drill because they want a whole”.
The want what the drill PROVIDES not what the drill IS.
Now this is important when you’re looking to talk to people about your business, because the reality is, people don’t care how old your company is. People don’t care about stats and facts. What they care about is what’s in it for them.
I would say 3 main things
what’s in it for them? (What can they get from this ?)
How can they achieve it?
How much is going to cost?
That is all people really care about when they take a look at your opportunity. I like to think of a network marketer as an artist… Your job is to paint the image of what your prospects future looks like if they was to work this opportunity or product.
Now how do you do that? You use scenarios; you use maybe stories from people inside your company.
I mean, even tell your own story if it’s relevant. If you’re sitting in front of somebody who’s a family person and you’ve done amazing things with your family thanks to your company and products, share the story!
Share a relevant story. It’s 10 times more powerful than giving people 20 stats.
Going and speaking to people and actually painting the vision of what they want, it’s not just as simple as “Hey, you can sack the boss in a few weeks!!” Or “Hey, listen. You can earn $10,000 a month, just like this guy, by just finding 5 people who find 5 people!”
Guaranteed you’ve heard those done to death type pitches right?
What your prospect wants is a specific vision of what your business can do for them.
So paint the image, paint the future for them.
I promise you, if you want your client to connect with you then you have to understand that we work in pictures.
Now if you don’t believe me, try this…. ELEPHANT… Your eyes instantly showed an IMAGE in your mind right ?
That is because what we hear in words, we convert to pictures a lot of the time. Or, we use our imagination to put ourselves in that predicament.
So when you begin to talk about stories a lot of the time your prospect will actually visualize themselves being the person in the story.
Becoming a great story teller is key to getting prospects to see what you see when pitching your business.
Forget trying to impress people about stats and figures focus more on trying to impress upon people with great story telling and explaining very specifically what your business can offer them.
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